Experience Design | Product Strategy | Localization Design | Generative & Evaluative Research 

Crafting Products People Love

Hi & Welcome,
I’m Jade!

A product designer with 14 years of experience crafting user experiences (UX) that are both beautiful and functional. I bring a collaborative spirit and an innovative mindset to every project, ensuring a seamless end-to-end design process. My strength lies in balancing creative vision with technical feasibility, resulting in visually stunning interfaces and user journeys that are both practical and engaging.

What sets me apart

  • Cross-Platform Expertise

    I possess a strong understanding of B2B and B2C design across various platforms, ensuring your product thrives in any environment.

  • Proven Track Record

    I've collaborated with Fortune 500 companies and innovative startups, leading successful design projects for industry leaders like Stitch Fix, Sephora, Salesforce, and Mars.

  • Global Design Perspective:

    My diverse cultural background, encompassing China, Europe, and the US, fosters an adaptable and empathetic design approach, allowing me to create products that resonate with a global audience.

What I Offer

  • User Experience Design (UXD)

    I guide users through intuitive and delightful interactions, ensuring a smooth and satisfying experience.

  • End-to-End Design:

    I manage the entire design process, from initial concept to final implementation, ensuring a cohesive and on-brand product.

  • Product Strategy

    I craft product strategies that bridge vision & goals, boosting user engagement & conversion for lasting brand loyalty.

  • Qual & Quant Research

    I employ a robust research methodology to ensure my design is user-centric and data-backed.

Let's Bring Your Vision to Life

Partners in Success

  • Ashleigh profile

    "Jade's a dream collaborator. Her empathy fosters a warm and inclusive environment, where open communication thrives. She actively listens to understand your needs, building trust and a strong foundation for success. Her dedication is inspiring. Even under pressure, she delivers exceptional results with a relentless pursuit of excellence. A true team player, Jade motivates with her strong work ethic, making her an invaluable partner for any project."

    Ashleigh Wilson, CEO, AuditMate

  • Fang Profile

    "A thoughtful professional, Jade excels at creating high-quality, business-driven designs. Her ability to seamlessly blend independent work with strong collaboration skills is impressive. This, combined with her diverse design experience, ensures she consistently delivers exceptional results. Jade's research-led approach guarantees designs that meet both business and user needs. It was a true pleasure collaborating with her, and the final product was absolutely top-notch."

    Fang-yu Lin, Founder, Hatotale

  • Cheryl Porro

    “Jade is a talented designer and an absolute team player. She's created visual and interaction designers for student facing mobile apps, desktop facing employee apps, and complex features used by non-technical nonprofit professionals. She has a range of capabilities and talents and excels in creating beautiful visual designs. In addition to all her UX knowledge and skills she cares deeply about the work. She strives to be a team player capable of working in a demanding, high performing scrum team all while demonstrating the value of UX in the product delivery process."

    Cheryl Porro, CTO, Betterworks

  • “Jade is one of the most talented UX and visual designers I've had the pleasure to work with. She is equally capable of puzzling out complex interactions and creating the wires and flows for them, as she is in visualizing beautiful visual designs that users love. She's flexible, willing to try new approaches and play around with multiple versions of her designs, making her a fantastic team member as well as most valuable solo designer. I see strong leadership in Jade."

    Susan Rits, Director, Adobe

  • "Jade is collaborative, smart, and a kind design leader. From the moment she joined our team, she added tremendous value, spirit and energy. There was a constant mix of short-term changes and long-term projects and Jade juggled every situation with poise, kindness, and positivity. Jade always took feedback from others with grace and self-reflection. I would absolutely work with Jade again!"

    Blake Keng, Sr. Staff UX Design Manager, Google

Recent Projects

  • 01. Stitch Fix: Ungated Experience

    Led the design for Stitch Fix’s first-ever ungated browsing and shopping experience.

    View

  • 02. Sephora: Checkout Flow Redesign

    Led the research and redesign of Sephora’s lower funnel cart and checkout experience.

    View

  • 03. Phil: HealthTech Patient Portal

    Built a next-generation data-driven patient portal that is engaging, empowering, and user-centric.

    View

Ready to Build Your Dream Product?

Schedule A 15-minutes Free Consultation.

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